Chapter 1: The Tourism Marketing Environment Chapter 2: Developing a Marketing Plan Chapter 3: Consumer Behaviour Chapter 4: Marketing Research Chapter 5: The Tourism and Hospitality Product Chapter 6: Pricing Chapter 7: Distribution Chapter 8:Marketing Communications: The Role of Advertising and sales Promotions Chapter 9: Marketing Communications: Public Relations, Personal Selling, and Word of Mouth Chapter 10: Marketing Communications: Direct Marketing and Internet Marketing Chapter 11: Providing Service Quality through Internal Marketing Chapter 12: Destination Marketing
