Student PowerPoint Slides

Download all the PowerPoint slides as a self-extracting file (PC users)
(.EXE / 29.8 MB)

Download all the PowerPoint slides as a self-extracting file (MAC users)
(.SEA / 30.2 MB)

Chapter 1: The Tourism Marketing Environment (PPT / 4.7 MB)
Chapter 2: Developing a Marketing Plan (PPT / 2.2 MB)
Chapter 3: Consumer Behaviour (PPT / 3.8 MB)
Chapter 4: Marketing Research (PPT / 4.4 MB)
Chapter 5: The Tourism and Hospitality Product (PPT / 3.1 MB)
Chapter 6: Pricing (PPT / 1.7 MB)
Chapter 7 Distribution (PPT / 3.8 MB)
Chapter 8 The Role of Advertising and Sales Promotions
(PPT / 5.4 MB)
Chapter 9 Public Relations, Personal Selling, and Word of Mouth
(PPT / 2.5 MB)
Chapter 10 Direct Marketing and Internet Marketing (PPT / 1.7 MB)
Chapter 11 Providing Service Quality Through Internal Marketing
(PPT / 5.3 MB)
Chapter 12 Destination Marketing (PPT / 4.5 MB)