Web Links by Chapter
Chapter 1: The Tourism Marketing Environment
Chapter 2: Developing a Marketing Plan
Chapter 3:Consumer Behaviour
Chapter 4: Marketing Research
Chapter 5: The Tourism and Hospitality Product
Chapter 6: Pricing
Chapter 7: Distribution
Chapter 8: Marketing Communications: The Role of Advertising and Sales Promotions
Chapter 9: Marketing Communications: Public Relations, Personal Selling, and Word of Mouth
Chapter 10: Marketing Communications: Direct Marketing and Internet Marketing
Chapter 11: Providing Service Quality through Internal Marketing
Chapter 12: Destination Marketing
Chapter 1: The Tourism Marketing Environment
Air
Canada
Banff
National Park (BNP)
Canada
by Rail
Canadian
Tourism Commission (CTC)
Canadian
Tourism Commission' travel Web site
Cruise
Lines International Association
Delawana
Inn Resort
Fairmont
Hotels & Resorts
G.A.P
Adventures
Green
Hotels Association
Pier
21
World
Tourism Organization
WestJet

Chapter 2: Developing a Marketing Plan
A&W
Restaurants
Bust
Loose Holidays
Carnival
Cruise Line
Choice
Hotels
Disney
Cruise Vacations
Four
Seasons Hotels and Resorts
Knight
Inlet Lodge
Norwegian
Cruise Line
Ritz-Carlton
Hotels and Resorts
Tourism
Vancouver
Travel
Cuts Travel Agency
Visit
Britain
Zip
Airline

Chapter 3: Consumer Behaviour
American
Society of Travel Agents
Elderhostel
International Inc
The
Learning & Enrichment Travel Alliance (LETA)
Nahanni
Wilderness Adventures
National
Tour Association
Pier
21 (Nova Scotia)
Routes
to Learning Canada
Travel
Alberta
Walt
Disney World

Chapter 4: Marketing Research
Seaflight
Hydrofoil
Sheraton
Hotels & Resorts
Sheraton
Suites Calgary Eau Claire
Superior
North in Ontario
Travel
Alberta consumer Web site
Travel
Alberta industry Web site

Chapter
5: The Tourism and Hospitality Product
Arby's
Catch
restaurant, in Calgary
Disney
The
Forum, Las Vegas
Groupe
Dufour
Iceberg
tourism
The
Manitoba Museum
Tour
Trends
Weekendtrips.com

Chapter
6: Pricing
Brewster's
Mountain Lodges and Adventures
Banff
Mount Norquay Resort
Canadian
Mountain Cabins
One4
Yacht Fractions
Space
Adventures
Stratford
Festival (Canada)

Chapter
7: Distribution
The
Adventure Collection
Air
Canada
Association
of Canadian Travel Agents
Best
Western hotels
Canadian
Golf Tourism Alliance
Canadian
Mountain Holidays
Canadian
Standard Travel Agent Registry
Conquest
Vacations
Destina.ca
Air Canada's online travel agency
Expedia.ca
Online travel agency
hoteldiscounts!com
Online hotel agency
Hotel
Electronic Distribution Network Association
The Hotel Electronic Distribution Network Association (HEDNA) is a not-for-profit
trade association whose worldwide membership includes over 200 companies in
the hotel distribution industry.
International
Air Transport Association
Skyservice
Thrifty
Car Rental
Tim
Hortons
Travelocity.ca
Online travel agency
White
Spot Restaurants

Chapter 8: Marketing Communications: The Role of Advertising and Sales Promotions
Days
Inn
Green
Tourism Association of Toronto
Radisson
Hotels & Resorts
Tim
Hortons
Tourisme
Montréal
Tourism
Vancouver
Travel
Alberta

Chapter 9: Marketing Communications: Public Relations, Personal Selling, and Word of Mouth
Air
Canada
Atlantic
Tours
Canadian
Tourism Commission
Greenfield
Hospitality
A management consulting firm specializing in hospitality, travel, and tourism.
Rocky
Mountaineer

Chapter 10: Marketing Communications: Direct Marketing and Internet Marketing
Bonjour Québec
Tourism Quebec's new gay-focused Web site
Destina.ca
Air Canada's online travel agency
GoMedia Canada
Canadian Tourism Commission's media Web site
Kevin Sinclair's Web site
Provides information on developing an effective Web site
Prince Edward Island visitors' guide
Québec Resorts and
Country Inns
Ripley Ridge Retreat
TourismTogether.com
Provides information on Internet marketing
World Wide Trails
An alliance of adventure tour operators
Canada by Rail

Chapter 11: Providing Service Quality through Internal Marketing
Canada
Select
Rated
accommodations Web site
Canadian
Tourism Human Resource Council
The
Delta Lodge at Kananaskis
Fairmont
Hotels & Resorts
Go2
A resource for those interested in careers in tourism.
Nova
Scotia Pineapple Awards
Radisson
Hotels & Resorts
Sheraton
Suites Calgary Eau Claire
Travel
BC
Searchable database with accommodation listings
WestJet
Airlines
Whistler
Lodging Company
Guide for ski vacations to Whistler, British Columbia

Chapter 12: Destination Marketing
City
of Fredericton
City
of Iqaluit
City
of Ottawa
City
of St John's
City
of Whitehorse
City
of Yellowknife
Destination
Ontario
Edmonton
Tourism
Festivals
and Events PEI
Marathon
by the Sea
MarathonGuide.com
Guide to marathons around the world
Pure
West Lifestyles & Adventures
Quebec
City and Area Tourism
Roadtrips
Sport tourism operator
Spirit
of the West Adventures
Tourism
Charlottetown
Tourism
Halifax
Tourism
Regina
Toronto
Tourism
Tourism
Victoria
Tourism
Winnipeg
Trout
Forest Music Festival
Vancouver
Islands Tourism
Venue
Saint John
Yukon
First Nations Tourism Association

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